New Language in Persuasive Writing
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Trainer

Mr. James Irvine

Mr. James Irvine specializes in helping organisations create more engaged and productive staff by showing them how to avoid the miscommunications and misunderstandings that cause damaged to work relationships and lost business.

He has over 15 years’ experience of designing and delivering workshops in interpersonal and written communication skills. He has worked with the British Council’s Professional Development and a decade of managing customer service operations with Standard Chartered Bank.

As one of only a handful of Master Practitioner and Certified Trainer of Neuro-Linguistic Programming in Asia, James uses one of the most powerful technologies of communication available today to ensure his learners acquire skills that are practical and effective.

His clients include: Singapore Airlines, DBS Bank, Deutsche Bank, ABN-AMRO, Citibank, Singapore Zoological Gardens, Land Transport Authority, National Kidney Foundation, Institute of Technical Education, Nanyang Polytechnic, Singapore Polytechnic, Port of Singapore Authority, Singapore Petroleum Company and Marina Mandarin Hotel.

Programme

Part 1 - The NLP Attraction in Persuasion
•  What is NLP?
•  How NLP presuppositions change the way you communicate
•  Representational systems: how your audience really communicates
•  Metaprograms: how your audience really decides
•  Putting it all together: how to plan to persuade

Part 2 - Encoding the New Language in Persuasive Writing
•  What a persuasive proposal looks like
•  Address your audience’s needs rather than your own ideas
•  Create rapport in writing
•  Structure your writing for maximum persuasion
•  Write the opening sentences
•  Words that resonate with your audience
•  The closing sentences

Overview

Applying NLP to your writing is not a purely sexy idea. Neuro Linguistic Programming (NLP) is a leading modern communication tool used to enhance communication today. Its use in corporate context spans from hiring to training, team building to leadership, communication to transformation.

The same applies when we write or speak – our choice of words and styles need to match the profile of the audience. NLP helps you to segment your audience and use matching words to elicit desired responses.

Even though many have heard of NLP, only some have fully understood its potential and even less, using it. You might be surprise to learn that NLP is a much more reliable tool for detecting liars than linguistic analysis, polygraph or psychological test.

Applying NLP to your persuasive writing gives you the added power to influence and motivate your readers to agree with you. Whether you’re selling a proposal or service, justifying a budget increase, arguing for more staff or supporting your position over others, your writing is more influential when you know how to address your readers’ logical and emotional needs and interests. Drawing from the time-tested principles of NLP, influence and motivation, you will learn to write more powerful persuasive messages.

Most persuasive writing course only teaches the art of persuasion through logical motivations. What makes our New Language in Persuasive Writing workshop so unique and one of a kind is our ability to incorporate logical motivations with powerful psychological tools available in NLP.