The Master Presenter
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Trainer & Testimonies

JOSEPH SOMMERVILLE (PhD) is the leading authority on the language of influence.  He show professionals how to increase visibility, credibility and sales through more effective communication.

Dr. Sommerville’s unique programs is the fruit of over 19 years of extensive research from over 8,000 presentations, analysis and testing.  It distills the essentials of a GREAT presentation into a set of easy-to-follow steps to make the information meaningful and memorable.  The 7 Keys to Powerful Presentations System is the result.  Clients call his programs “street-wise, results-driven and expertise-based.”

Consistently rated as a top trainer, participants give high marks to his insights in to key business issues, his interactive programs and his practical advice.  He is the author of several articles on how to communicate strategically.  He serves on USA Today Entrepreneurs Advisory Panel. In addition to his column for Affluent, he is the author of several articles on professional services marketing. He has been featured as an expert on communication in numerous trade and professional journals and has been featured on CNBC’s Smart Money Program.

Joe received his AB from Wabash College and his MA and PhD from the University of Iowa. In addition to his performance consulting, he has held academic positions at The University of Iowa, Indiana University, Wabash College, Nanyang Technological University and the MBA program at Houston Baptist University.

Dr. Sommerville’s latest book, Rainmaking Presentations – How to Grow Your Business by Leveraging Your Expertise, was published on March 17, 2009.

TESTIMONIES

“Absolutely Excellent Content!”
…General Manager, National Healthcare Group

“Interesting programme. Trainer was able to share useful tips and that I can employ straight away in my next presentation.”
…Senior Manager, Media Development Authority

“This is one trainer that really does the work. Share the knowledge with us, get us excited to do better in our next presentation. I really learn something.”
…Operations Manager, Singapore Management University

“I like the way the lecture material was delivered by the trainer. Dr Joseph was very knowledgeable and he was very effective in highlighting important concept.”
…Assistant Director, Police NS Department

“Dr Joseph’s delivery is lively and is able to capture your attention. The points given are insightful and are very likely to going to help me in my future presentations.”
…Project Manager, InfocommDevelopment Authority of Singapore

“The presentation is interesting & captivating. The examples used are very useful & aid my understanding of the subject / topic better. Congrats!”
…Department Head, Central Narcotics Bureau

“Lives up to the promotional materials.”
…Project Manager, Defence Science & Technology Agency

“Course was beneficial in that I have learnt that preparation is the key to a good presentation.”
…Senior Manager, Workforce Development Agency

“It was a great program! Certainly useful. Speaker is engaging.”
…Director, Education, Singapore Discovery Centre Ltd

“Excellent workshop! Really worth the time and effort to attend.”
…Assistant Superintendent, Singapore Police Force

“Very interesting and lots of tips for people wanting to be a good presenter.”
…Head of Admin, Institute of Technical Education

Click HERE for more Testimonies

Download Brochure & Registration Form

Programme

09:00 Introduction
09:15 Characteristics of successful presentations:

  • Why most presentations fail
  • Research from the field
  • Increasing performance levels
10:30 Networking Break
STRATEGIZE
  • Defining presentation objectives
  • Develop a focused message using T.A.R.G.E.T.
  • Plan and execute a Presentation Analysis Profile
  • Creating a Strategic Goal
  • Communicating value
  • Combine VAV channels for the most effective message
ANALYZE - Developing an audience profile:

  • Determining a demographic/psychographic profile
  • Choosing appropriate audience response strategies
  • 10 techniques guaranteed to involve your audience
  • Crafting an audience-centered message
  • Identifying audience benefits
ORGANIZE - Arranging the presentation:

  • Developing powerful introductions and conclusions
  • Choosing the appropriate organizational memes
  • Developing modular strategies
  • Maintaining internal consistency
1:00 LUNCH
VITALIZE - Providing proof of concept:

  • Sustaining audience attention
  • How to use anecdotes, narratives and examples
  • Making statistics and technical information understood
  • Explaining complex information through examples
  • Distinguishing among different types of support
  • Discover the benefits of powerful narratives
  • Translate technical information for lay audiences
VERBALIZE - Developing a language strategy:

  • Distinguishing between oral / written language
  • Writing for the ear
  • Choosing the right words
  • Principles of powerful language
  • Using the rhythm and nuances of speech
  • Choosing language that resonates with your audience
  • Learning to focus on the language of benefits
3:30 Networking Break
VISUALIZE - Effective design and use of visual aids:

  • Developing visuals on the I.M.P.A.C.T. principle
  • Keeping visual aids from becoming visual distractions
  • Using charts, graphs, info graphs and diagrams
  • 5 common mistakes that often destroy visual effect
  • Creating both technical and non-technical visuals
DRAMATIZE - Delivering the message:

  • Developing a personal style
  • Adding impact to the message
  • Communicating non-verbally
  • Unlocking the secrets to persuasive delivery
  • Overcoming nervousness
  • How you can dramatically improve your delivery
4:45-5:00 Question & Answer and Evaluations

Overview

The Master Presenter is consistently our most highly rated workshop on Presentation skills for managers & professionals.  You should attend if you are looking to polish up your presentation skills. You will be equipped with skills on how to present yourself, your ideas or business proposals in a way that gets RESULTS!

7 Keys to Powerful Presentations

Presenting in front of a crowd is one of the greatest fear of many corporate executives and professionals. Some who have overcome that fear are, at best, merely conveying the information and NOT communicating with the audience.

Good presentations skills are essential to get internal-clients to buy-in, and to get external clients buying!

Humans and Technologies have gotten a lot more sophisticated.  Yester-years textbook-knowledge on presentation is no longer sufficient.  And, also, there is no one-size-fits-all solution.  Good presentation skills is now a  critical part of the broader skills required to move up the corporate ladder.

It is indeed difficult to climb the corporate ladder without raising the bar of your presentation skills.

In The Master Presenter, you will acquire The 7 Keys to Powerful Presentations System, which is based on the research from over 8,000 presentations and the result of over 20 years of research, analysis and testing. Our very long list of testimonies from past participants bear testament to the usefulness and effectiveness of this training.

It is not the attorney who knows the most about the law who is always the most successful.  Nor is it the insurance professional who best understands his products that makes the most sales. What about the financial planner who is an expert in her field?  Sadly, expertise doesn’t really matter unless you can communicate it to others.  Some of the very brightest professionals are less successful than they could be simply because they can’t communicate their expertise.”
…Dr. Joseph Sommerville

DATE:  20 October 2010

TIME:  9am – 5pm

VENUE: Holiday Inn Singapore, Orchard City Centre

Click HERE for Testimonies

Download Brochure & Registration Form