Winning With Words
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Trainer

Winning With Words will be delivered by Dr. Joseph Sommerville, the person whom many have come to know as The Master Presenter.

Dr. Sommerville is the leading authority on the language of influence.  He show professionals how to increase visibility, credibility and sales through more effective communication.

The 7 Keys to Powerful Presentations System is the fruit of over 19 years of extensive research from over 8,000 presentations, analysis and testing.  It distills the essentials of a GREAT presentation into a set of easy-to-follow steps to make the information meaningful and memorable.  Clients call his programs “street-wise, results-driven and expertise-based.”

Consistently rated as a top trainer, participants give high marks to his insights in to key business issues, his interactive programs and his practical advice.  He is the author of several articles on how to communicate strategically.  He serves on USA Today’s Entrepreneurs Advisory Panel. In addition to his column for Affluent, he is the author of several articles on professional services marketing. He has been featured as an expert on communication in numerous trade and professional journals and has been featured on CNBC’s Smart Money Program.

Joe received his AB from Wabash College and his MA and PhD from the University of Iowa. In addition to his performance consulting, he has held academic positions at The University of Iowa, Indiana University, Wabash College, Nanyang Technological University and the MBA program at Houston Baptist University.

Dr. Sommerville’s latest book, Rainmaking Presentations - How to Grow Your Business by Leveraging Your Expertise, was published on March 17, 2009.

TESTIMONIES

“Fun workshop and effective, enjoyed the interactive and hands on”
…Senior Officer, A*Star

“Food and training areas are good. Speaker is engaging”
…Senior Manager, Republic Polytechnic

“Dr Joseph have been very interesting throughout the program, The ten commandments of writing email is beneficial”
…Infrastructure Executive, Ministry of Home Affairs

“Thank you for revising all the items we should look out for to conduct effective communications! Good work!”
…Associate Consultant, Infocomm Development Authority of Singapore

“Great location and facilities. Speaker is knowledgeable”
…Senior Consultant, Ministry of Home Affairs

“Speaker shared very useful examples and skills which help to write better and concisely. Thanks!”
…Executive Assistant, Ministry of Education

“Writing shorter sentence is a skill that I will remember”
…Assistant Director, Ministry of Trade and Industry

“Great course and interesting insight into Winning With Words. Fun and enjoyable with conducive music to relax and learn actively and attentively”
…Manager, Singapore Tourism Board

“Able to write better, readers accept with ease, should continue”
…Head of Department, Singapore Police Force

“The objective of the course was clear and I have benefited greatly and delivery”
…Civil Engineer, Maritime and Port Authority of Singapore

“An excellent course, yes, really learn how to write simple and concise sentences”
… Deputy Divisional Head, Internal Audit, Civil Aviation Authority of Singapore

Click HERE for Testimonies

Programme

Write it So They Read it, Say it So They Listen:
The Proven Keys to Communicating Effectively in Your Job.

1. Defining Writing Objectives
»  5 Principles for Effective Workplace Communication
»  Why to Question Conventional Wisdom about Workplace Communication
»  Develop Effective Listening Skills
»  5-Step Approach to Effective Communications

2. Organising Writing For Clarity
»  Give Instructions People will Follow
»  Understanding Your Audience
»  Powerful Openings That Capture Attention
»  Structuring Paragraphs Readers Understand
»  Providing Proof For Your Messages—Why People Should Believe You

3. Formatting Information For Maximum Impact
»  When To Use Lists Instead Of Paragraphs
»  Using Bullets Versus Numbers
»  When To Use Jargon And When To Avoid It
»  How To Make Certain You Include Key Information

4. Making Your Writing More Powerful
»  Write with Clarity
»  Eliminate The Verbs That Make Writing Unclear
»  Eliminate the Marks of Weak Writing
»  Write Concisely
»  Be More Concrete And Specific
»  Avoid “Credibility Killers”

5. Grammar And Punctuation
»  How to Avoid the Most Common Grammar Errors
»  The Most Common Punctuation Mistakes
»  Proofreading Techniques

6. Workplace Communication in Specific Contexts
»  How to Write Emails That Get Opened and Read
»  Telephone Tips to Increase Productivity
»  How To Respond to Complaints Professionally
»  How To Write a Compelling Memo

Click HERE for Testimonies

Download Brochure & Application Form

Overview

There is enormous power in words and what they mean to the person who hears or reads them. Written words unleash their power when they are plugged in to the mind of the reader. Word choice and sentence structure determine your effectiveness in conveying meaning. Word power holds true on the web just as it does in print. Therefore, we should pay careful attention to our words, regardless of their manner of delivery.

What You Will Learn

•  ORGANIZE writing for clarity
•  CREATE powerful openings that capture attention
•  USE different types of closings
•  KEEP readers’ interest and attention
•  WRITE with power and clarity
•  ADOPT different writing styles for different media and readers
•  REDUCE your writing time without diluting effectiveness
•  USE your words to move people to action
•  AVOID communication disaster
•  REDUCE your review time by 50%

Words possess the power to move people to action; to have others agree with your point of view, to give you what you want, to do what you ask or to buy what you are selling. Words have a profound impact in our daily lives and those we communicate with.

The lack of non-verbal cues such as facial expressions and body language combined with delayed feedback compounds the likelihood of misinterpretation. While you may be able to identify when a co-worker or client has in accurately conveyed emotion, you are unable to identify the same problem in yourself.

In these verbal’ contests’, some people find they are of ten swayed by another’s clear reasoning. Their reasons are so powerful, logical and compelling; it almost forces others to change their opinions, beliefs and behaviour.

DATE: 29 March 2010

TIME: 9am - 5pm

VENUE: Holiday Inn Singapore, Orchard City Centre

Click HERE for Testimonies

Download Brochure & Application Form