Part 1 - The NLP Attraction in Persuasion
•  What is NLP?
•  How NLP presuppositions change the way you communicate
•  Representational systems: how your audience really communicates
•  Metaprograms: how your audience really decides
•  Putting it all together: how to plan to persuade

Part 2 - Encoding the New Language in Persuasive Writing
•  What a persuasive proposal looks like
•  Address your audience’s needs rather than your own ideas
•  Create rapport in writing
•  Structure your writing for maximum persuasion
•  Write the opening sentences
•  Words that resonate with your audience
•  The closing sentences